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Matching with same-sex partners over the internet is often far safer and more convenient than trying to do so in person.The internet thus helps those with similar, and sometimes quite specialised, views on what makes for good sex, or indeed on more or less anything else.
Now, like so much of the rest of that business, announcements of matrimonial and other availability have moved to the internet.
More personal because the phone is intimate in a way the keyboard is not, camera-ready and always with you. Many people now feel quite happy swiping left or right on public transport, gossiping to their friends about potential matches.
Screenshots of possible partners fly back and forth over Whats App and i Message.
Once confined to particular times and places, dating can extend everywhere and anywhere.
Not all countries and classes are adopting online dating at the same rate or in the same way.Last year saw a rare Indian tech-sector IPO when raised 500 crore rupees (m) to help it target the marriage market.